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 | In May 1996 David Rio™ of San Francisco, CA began marketing a line of specialty tea, coffee and accessories through an all-Japanese language catalog to Japan. Initially, we planned to market our "Elephant Vanilla" chai in Japan only, but soon after its release, domestic demand from both individuals and wholesalers led us to offer David Rio™ Chai in the US as well. Wanting to create an additional chai with more punch of spices, we developed our second flavor "Tiger Spice." Soon after the release of Tiger Spice and because of our ties with Japan and green tea, David Rio™ created the first green tea based chai. Following in the tradition of naming our chai after endangered species "Tortoise Green Tea" Chai arrived.
What started as one of many items which had one square inch of space in a Japanese language catalog turned into the country's premier chai brand which is available in cafes, restaurants, and specialty food stores across the US and is quickly picking up steam in other countries around the world. David Rio Chai is now available in a variety of flavors in several retail and bulk configurations. |
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