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New Year, New You, Numi . . . Organic Puerh Tea
by Alexa Chausse, National Foodservice Specialty Sales Manager @ Numi
Don't forget to check out our Drink Profit Calculator.
Have your New Year's resolutions gone awry? Are you facing another year of trying to lose that extra ten pounds, stop drinking soda, or simply attempting to eat healthier? According to surveys, only 8 percent of Americans achieve their New Year's resolutions, 45 percent fail by the end of January. Sound discouraging? It doesn't have to be. No sense wasting time focusing on the negative or denying yourself, especially when there are plenty of enjoyable, healthy alternatives in today's world that you can be indulging in. Your friends at Numi Organic Tea are pleased to introduce our unique Puerh blends that are bound to influence a positive mindset and gratifying outcome.
As consumers, we tend to forget the passion, hard work and efforts put forth to source and produce products we often for granted. Part of what makes Puerh so significant and unique is the story of how it came to be.
Ancient Chinese Secret
Puerh's ancient history, filled with secrecy and mystery, dates back before the Han Dynasty to over 2000 years ago. During that time, tea was transported by mule and horse caravans along five main routes known as the ‘Tea Horse Roads'. The first and most traveled road started in the village of Pu Erh (pronounced ‘pu-err'), in the high mountains of the Yunnan Province, China's most Southwest region near the border of Laos and Vietnam.
Merchants on the trading roads compressed tea for easier travel and to maximize their load. These long journeys from western to eastern China (the size of the U.S.) led to a mysterious but extraordinary process. To the tea traders' surprise, the tea tasted better at journey's end then the beginning and yielded additional health benefits.
The secrets of processing Puerh have been guarded for generations and still remain a treasured tradition. Although all teas come from the same plant, Camellia Sinensis, Puerh is made from a different variety that grows on old, wild tea trees or bushes, known as ‘broad leaf', found in the cool, crisp, pristine Yunnan Mountains. Numi obtains its Puerh tea leaves from 200-500 year-old wild-harvested tea tree varieties.
Health & Wellness
The old wild tea trees & Puerh's "secret" fermentation process acts on the nutrients already existing in tea yielding elevated amounts of antioxidants (polyphenols and catechins), vitamins B, C, E, P, K and GABA, making Puerh a highly effective healing beverage. Studies show Puerh can lower cholesterol and reduce the risk of heart disease. In Chinese culture, Puerh is purported to aid in digestion, break down fat and rejuvenate life energy.
ENERGY: Puerh is incredibly energizing but contains less caffeine than other teas. Puerh tea is reputed to be potent in energy, containing strong Qi (translated as "life energy" or "life force") that boosts the blood flow, helps the body's circulation, and maintains blood sugar levels.
New Year, New You, Numi
Tired of caffeine jitters? Emperor's Puerh can be your healthy alternative to high caffeinated beverages. With a malty, rich and bold flavor, Emperor's Puerh has less caffeine than coffee and is much healthier. Satisfy your sweet tooth with Chocolate Puerh, a velvety, rich, and alternative to chocolate bars which can miraculously reduce inches and guilt. Revitalize yourself mentally and physically with Mint Puerh, the pungent, smooth & sweet green tea for those who aspire to be healthier with every choice. Or, take time out of a busy day to sit with a cup of antioxidant rich tea. With its floral delicacy, Magnolia Puerh is sure to relieve the stress of your daily life. Puerh's popularity among tea connoisseurs and its unique features and numerous health benefits elevate the tea experience making this premium tea an optimal choice for a positive, healthy lifestyle.
Numi's exciting new line of Puerh includes the following blends;
Straight black Puerh
malty, rich & bold
Organic Black Puerh, real chocolate nibs, real vanilla beans, orange peel, cinnamon, nutmeg & rooibos
velvety, rich & vanilla