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Building Your Iced Tea Program

Wednesday June 11, 2014 by Jen Okeson @ Two Leaves and a Bud

Peach LemonadeFast, profitable and delicious: those are my first thoughts about iced tea programs for cafes. At a cost of about $.10/serving, iced teas produce some of the highest profit margins for a café. So why do I find many cafes aren’t implementing a consistent iced tea program?

The most common barrier I’ve heard described by cafes is that they lack an easy method to brew iced teas. I hear of inconsistent loose tea brewing or using a bunch of individually wrapped hot tea sachets to come up with a gallon. Some cafes use coffee brewing equipment, which can be done but absolutely needs its’ own iced tea only brew basket and carafe.

Two Leaves and a Bud Tea Company strives to demystify iced tea brewing with our 1-oz filter packs.

 

Two Leaves and a Bud Paisley Brand Tea
Organic Classic Black Organic Tart Berry Herbal
Organic Peach's Peach Black Organic Tart Meyer Lemon Herbal
Organic Tropical Green Organic Tart Blood Orange
Alpine Berry Herbal  

 

Two Leaves Infographic

With the brew method resolved, the next challenge is how you present the iced tea to your customers. There are endless ideas for this, but here are a few:

1. Have an iced tea flavor-of-the-day during the summer months, or create a signature flavor for your café. There are different ways to create a signature iced tea as well as ways to promote it to your customers to maximize exposure

Raspberry Syrup Peach Syrup Pomegranate Syrup Blackberry Syrup Chai Tea Syrup Ginger Syrup Passion Fruit Syrup Watermelon Syrup
Mango Syrup Cranberry Syrup Hibiscus Syrup Cinammon Syrup Lemon Syrup Mint Syrup Honeydew Syrup Mojito Syrup

Palmer Iced Tea2. Put an Arnold Palmer (aka “half and half”) on your menu.

3. Don’t miss out on the green tea craze.

4. Provide kid friendly options.

Alpine Berry Iced Tea

5. Accessorize your tea.

Lemon Berries
Mint Leaves Melon Balls
Peach Slice Ice Cubes with Mint or Berries Inside

 

 

 

 

 

6. Train your team to sell iced tea.

Now you that you have delicious, fresh, iced tea steeped and listed on the menu, how do you serve the iced tea?  The tea can be served in a few ways, depending on your location’s space and traffic. Here are some tips:

Would you like to try a gallon sample of any of our delicious iced tea flavors? We’d be thrilled to hook you up.

Comments

We would love to try a sample of the tea if possible! Since we are a health food store organic would be great.

Thank you,
Gayle

By Nature;s Corner

August 22, 2014

Would definitely like to try out your teas. Will be adding an espresso bar, etc. to an existing corner grocery that we will be acquiring Sept. 1.

Thank you,
Rebecca

By Community Grounds

August 11, 2015

Hey Rebecca, please give us a call at 1-866-776-5288 to request the tea samples you are interested in or send your request to marketing@baristaproshop.com. Thanks for reaching out to us!

By BPS

August 11, 2015