FoamAroma in the News

Monday February 25, 2013 // By Liam Bucher

FoamAroma LogoFoamAroma, a dynamic lid amongst the coffee to-go, brings us closer to our coffee. This one of a kind lid was designed as the ultimate complement to your favorite coffee and tea beverages, enhancing the aroma of your drink, comfortable sipping, and near spill proof when traveling.

At the recent Crunchies Awards in Silicon Valley, FoamAroma captured the attention of a Wall Street Journal Writer, Holly Finn, who wrote about the distinct lid created by Craig Bailey in this article 'Modest Miracles of Invention'. The lid provides a triangular slant for more comfortable sipping, as well as the noteable hole in the middle of the lid to allow the aroma of coffee to fill the air around you.

Craig describes what made him alter the dynamics from traditional coffee lids as altering the point of view to the customer, “Most baristas and coffee-shop owners don't drink from paper cups. They don't experience what customers do." This idea allowed Craig to think out of the box and create a meaningful product to his audience.FoamAroma Lids

Congratulations to Mr. Bailey and the FoamAroma team on your recognition as an innovator in the coffee industry, and in his words, “A lid is not just a lid.”

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