Now Enhancing Sensory & Visual Appeal: NEW Brown FoamAroma Lids

Friday June 30, 2017 // By Dana Schlingman

Sampling With FoamAroma Lids

Make Sure Customers Fully Experience Your Brew
Though some of the foibles and particularities of third wave coffee may seem a bit excessive, they evidence an increasing attention to detail, to technique and to quality throughout specialty coffee. As the industry continues to grow, cafes, roasters and servers seek to distinguish themselves by refining their craft. Ultimately the great care taken selecting and roasting beans, the time devoted to honing the perfect shot or the money spent on higher quality ingredients, produces better beverages. It’s a labor of love that I and my fellow coffee enthusiasts appreciate!

However, cafe owners, are you aware that your intentionality and craft may be going unnoticed by patrons? If you serve your beverages in containers that detract from your customers’ experience, they may not be able to perceive that flavor nuance you’ve worked so hard to achieve. In an ideal world every customer would have time to sit in a shop and savor his or her beverage from a ceramic mug but in reality a majority of customers must take their coffee to-go. Unfortunately because paper cups and plastic lids were invented for convenience not for enhancing the sensory experience, they can drastically affect the flavor and aroma of a beverage - seriously. If you haven’t already done so, try a side-by-side taste test with your current vessels and to-go containers.

The Problem With Plastic Lids
FoamAroma Inventor & CEO Craig BaileyPragmatically devised to prevent spills and seal in heat, conventional lids were not designed to enhance the consumer’s beverage sipping experience. With miniscule puncture vents and tiny spout openings, traditional to-go lids can sometimes feel like adult sippy cups. They force the consumer to suck out liquid while restricting the flow of foam and air - often yielding scalding contents. Sometimes typical plastic lids even cause spills when they get jostled or when they are used to cap an extra foamy beverage (see what I mean in this Side-by-side FoamAroma & Solo Lid Comparison). A squirting coffee lid during the morning stop-and-go commute is pretty much the worst. For crying out loud plastic lid, you have one job - one job!

The FoamAroma Solution
Frustrated by the way that a plastic lid diminished his cappuccino, FoamAroma CEO Craig Bailey set out to reimage the ordinary travel lid with flavor, aroma and experience in mind. Exacto in hand, he began by literally dissecting the competition. Now with a series of modifications his seemingly simple design has captured the coffeehouse experience for those caught in the current of life - who don’t want to sacrifice anything but still need to get going.

FoamAroma Lid

FoamAroma Design SketchesFoamAroma Design Distinctives

• Large Triangular Sipping Opening: The altered shape/size allows foam and air as well as liquid to flow naturally when the cup is tilted. This lets the liquid cool while being slurped (like it would from a ceramic vessel) giving the consumer the opportunity to savor the texture and sweetness of the foam.
• Circular Top Vent: The central position and size allows aroma to escape and air to flow through the cup eliminating any need for suction. Plus the consumer is able to see the surface without removing the lid.
• Slanted Sipping Opening: The angle direction channels any overflow liquid away from the consumer.
• Concave Top: The raised walls catch any overflow liquid funneling it back into the cup. Plus the curvature allows the cup to be tilted farther back without hitting the nose.
• Lip Indent: The slight grove makes it easy to find the proper opening by feel - freeing the consumer to multitask on the go.

Benefits of FoamAroma Lids

Now available in White, Black & (NEW)Brown, FoamAroma lids compliment a whole spectrum of design aesthetics.
Can be completely sealed with specially designed matching Snaps: AromaSnaps are perfect for the customer picking up a whole caddie of coffees to be delivered to others because they seal in heat and contents until the beverage can be enjoyed.
Made with less plastic than their competitors (learn more)
Made with a higher quality, more heat resistant plastic making them reusable

 Request samples and see for yourself how something so simple could radically affect your customer’s daily coffee experience!

 

Still want to learn more? Check out these testimonials & industry articles:

FoamAroma Testimonials

 

FoamAroma Temperature Retention Test

 

The Love Is In The Lid: FoamAroma And The To-Go Experience

 

Fresh Cup Field Test: FoamAroma

 

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