The Tip Jar-Shopping with Sight

Wednesday September 25, 2013 // By Jillian Peck

                                      

It’s not unusual for customers to be indecisive about what they want. In fact, its very common that most customers don’t even know what half the items are on a typical coffee shop menu board. I, and many others, am a visual person. Most often when I go out to eat or even shop for new clothes, the items I find myself drawn to are the ones listed with photographs in the menu or the pieces hanging on the mannequin. While viewing an item that appears complete and complementary to its entire outfit, I naturally analyze how that item might complete my outfit as well. It becomes my first and most natural choice to consider.

Sometimes it’s hard to lead your customers to what they are looking for with verbal recommendations. It can take more than talk to motivate a commitment, but seeing is an easy path to believing. Give your customers something to taste with their eyes. This year hang up some poster of your favorite seasonal beverages to help stir some imagination. The holidays are upon us, paving the way toward those fancy, photogenic, specialty beverages!

Contact BaristaProShop with questions about posters, table tents, stickers, and window clings for the products you carry, or call the Pros at 1-866-776-5288.