Earnest Eats: Sustainable Farming and Long Lasting Nourishment

Tuesday September 1, 2015 // By Bic Vu

Innovation is the ability to turn waste into benefit.  Earnest Eats has taken coffee fruit, a farming bi-product, and added it to their energizing hot cereals for a boost of caffeine.

By focusing on food that is both sustainable for the environment and consumers, Earnest Eats Energized Cereal combines a variety of ingredients that benefit farmers and provide long lasting energy.  The distinguishing quality of Earnest Eats oats is the addition of coffee fruit ground sourced through the Coffee Flour company.  The coffee fruit is the protective outer coat surrounding the coffee bean that is frequently discarded during processing.   However, it is worth the extra effort to save the fruit because it reduces environmental waste and provides antioxidant and a trace level of caffeine to consumers.  These economically and socially responsible practices also give back to the community of coffee growers by stimulating revenue which will be reinvested in education and health care.

A key focus of Earnest Eats is long lasting nourishment.  In addition to oats, wheat-free organic grains such as quinoa and amaranth are slow release carbs that won’t leave you hungry halfway through a hike or before lunch hour strikes.  A blend of protein-packed super-seeds such as flax and sunflower will keep your interest with variations in earthy taste and texture.  Lightly sweetened with organic cane sugar, dried fruits, and spices, Earnest Eats is a step up in flavor without the side-effects of a sugar crash.  Another way these cereals are formulated to maintain energy levels is the use coconut oil which contains natural MCTs for high quality fuel.  Combined with caffeine from the coffee fruit, it’s like a mini bullet-proof coffee to go with your cereal.

Barista Pro Shop now carries this comforting and energizing breakfast grab-and-go products in three flavors, Cherry Almond, Mocha Nut, and AM Trail Mix.  Conveniently packed in single serving cups, these will fit perfectly in your day pack or office drawer for a reliable boost of energy.

So what exactly is in each of these new Energized Hot Cereals you ask?